The Greatest Marketing Strategy Question: Inbound or Outbound?

In this article they have a nice chart (shown below) of the marketing strategy war: inbound or outbound? Ironpaperoffers some great material on the topic as well and define the two terms as follows:
Outbound Marketing includes tactics such as ads, direct mails, trade shows, seminar series, email blasts, cold calling, etc. Think of marketers pushing their message out with the hopes it will bring people in. These tactics are difficult to target and measure.
Inbound Marketing uses tactics such as content marketing, blogging, and social media to bring people into your organization with helpful content and targeted strategies. An inbound marketing strategy is measurable and digital, since tactics target a specific audience online (instead of throwing a wide-casted net at everyone). For more details, click on the link here. 

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